Privacy Policy

Last updated: 15 May 2025

This Privacy Policy describes how The Merch Man (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from www.themerchman.uk (the “Site”), or otherwise interact with our services (collectively, the “Services”).

By using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site or our Services.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The latest version will always be available on the Site, with the updated date listed above.

2. Personal Information We Collect

We collect personal information in the following ways:

a) Information You Provide

  • Contact details: Name, address, phone number, email.

  • Order details: Billing and shipping information, payment confirmation.

  • Account info: Username, password (if applicable).

  • Shopping activity: Items viewed, cart contents, wishlist.

  • Customer support: Any information you provide during enquiries.

b) Information We Collect Automatically

We collect usage data using cookies and similar technologies, including:

  • Device and browser type

  • IP address

  • Pages visited

  • Time spent on pages

  • Referring website

c) Information from Third Parties

  • Shopify (our ecommerce platform)

  • Payment providers (e.g., card processors)

  • Analytics providers (if used)

We treat all such information in accordance with this policy.

3. How We Use Your Information

We use your personal data to:

  • Fulfil orders and provide products and services

  • Send order updates and transaction notifications

  • Handle returns and customer support requests

  • Improve and personalise your experience

  • Detect and prevent fraud or misuse

  • Comply with legal obligations

If you sign up for marketing communications, we may use your email or phone number to send promotions or product news. You can opt out at any time.

4. Cookies

We use cookies and similar technologies for:

  • Site performance

  • Remembering preferences

  • Analytics (via Shopify)

You can manage cookie preferences in your browser. Note: disabling cookies may affect site functionality.

For more info, see Shopify’s Cookie Policy.

5. Sharing Your Information

We only share your information with trusted service providers necessary to operate our business. These include:

  • Shopify, for hosting and order processing

  • Payment processors, to handle secure payments

  • Couriers, to deliver your order

  • Customer service tools, to support your enquiries

We do not sell your personal data or share it for advertising purposes.

We may also disclose your information where required by law, or in connection with a business transaction such as a merger or asset sale.

6. Your Rights (UK & EU Customers)

Under the UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Delete your data

  • Restrict or object to processing

  • Withdraw consent

  • Lodge a complaint with the ICO (UK)

To exercise your rights, email us at: support@themerchman.uk

7. Data Retention

We keep your personal data only as long as necessary:

  • For order fulfilment and legal record-keeping

  • For marketing (until you unsubscribe)

  • For customer support history

After that, we securely delete or anonymise the data.

8. Contact Us

For questions or data requests, please contact:

The Merch Man
Email: info@themerchman.uk